edgearch through it’s own brand-alliance: edgeallies will soon announce the name of the winner of the “5×5 international contest of ideas for a stand design” for WAF2019 Festival in Amsterdam.

This year edgearch has given a remarkable opportunity to all creative minds from all over the world to design the concept of our WAF2019 stand.

The objective of 2019’s Contest was to propose an innovative concept of edgeallies’ stand for the World Architecture Festival 2019. The booth’s area allocated was 25sqm well located within the RAI Exhibition center of Amsterdam.

Starting from our brand pay-off: Engineering driving grand emotions, 2019’s call for all designers, architects, artists and creatives was to express edgeallies’ brand identity through its 3 key values we firmly believe into: 

Integration, Connections, Trust

The design of the stand should have explicited the company identity that strives to integrate advanced  technologies of engineering with the elegance of aesthetic expressed by architecture and design. 

For the evaluation of the project ideas, edgearch has selected an International Jury of six members with extensive experience and qualifications in design, architecture, and engineering fields.

  • Ahmed Zaidan (edgeallies) – Chairman
  • Pasquale Lorusso (edgeallies)
  • Paola Cattarin (Zaha Hadid Architects)
  • Roueïda Ayache (Architecture Studio)
  • Giovanni Berti (MJW Structures)
  • Myriam Giangiacomo (La Bottega Filosofica)

The Jury works will start soon and the Winner of 2019 Contest edition will be announced on September, the 23rd.

Stay tuned!